What: Gives hair that elusive, undone-yet-done quality, with a hint of grit, hold and a tousled, shine-free finish.
Who: Anyone. All it takes is the right attitude and application.
When: Anytime (as long as hair is damp).
How: Work through damp hair (a must). Start with a small amount and build. Let sit a minute, then loosen and ruffle, freehand. Apply at roots for extra lift. Use a diffuser for more volume all over.