full potential hair preserving shampoo.

full potential hair preserving shampoo.


It's your full (styling) potential, realized.

What: A professional, hair-preserving shampoo for fuller, stronger hair. When used as a regimen, it helps reduce hair loss* by 46% in one month.

Why: Infused with our Hair Preserve Blend™, this invigorating, exfoliating cleanser creates an optimal scalp environment by removing sebum and product build-up. The Hair Preserve Blend™ acts like a "liquid bandage" to promote strength and elasticity for thicker-feeling hair.

Who: For anyone who wants fuller, stronger hair – especially those with fine, thinning or breakage-prone locks.

When: Daily.

How: Massage into scalp and hair, lather well and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.



80% of users said their hair looked fuller and more volumized.

After 4 weeks:
86% of users said their hair was easier to style.
80% of users said their hair felt stronger and looked healthier.

In a 4-week clinical study:
Full Potential was proven to help reduce hair loss* by 46%.

*Due to breakage

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